dawufi - gtm architect
clarity and structure for early-stage founders
001. A FOUNDERS TALE
→ The product is early, but solid
→ you have conviction, your inner circle tells you it’s incredible
but growth won’t compound
→ You stay busy while progress remains elusive
→ doubt creeps in that your friends are trying to protect your feelings
→ Launches and branding pivots blur together
→ Marketing agencies bring their own playbook whether it’s a fit for you or not
→ BD and social hires don’t make sense without guiding principles or traction
→ Working harder and sleeping less only sends you deeper into the quicksand
It feels like there’s no escape.
002. What's gone wrong?
You’re building on unstable ground.
→ You need clarity
→ You need structure
→ You need a blueprint that illustrates you how to connect your product with the inner struggle of your audience
→ how to show them from you can solve the emotional problem that is keeping them up at night