gtm architect drafting
→ status games
→ incentive structures
→ emotional tension
→ audience affordances

to find and accelerate pmf

©2026 dawufi

process

structure, emotion, momentum

what i do

Create the GTM blueprint that focuses your efforts on actionable outcomes

→ Position your brand so the right people talk about you in the right group chats
→ Clarify your ICPs so you know who actually matters and why they’ll care
→ Shape messaging that incepts your ideals in your audience
→ Audit your sales processes to remove hidden friction
→ Build a comms cadence that actually produces results
→ Coach the skills required for founder-led growth and sales motions
→ Build and analyze OODA loops to keep your trajectory moving up and to the right

what i don't do

I’m not here to:

→ Manage your Twitter account or cold call for you
→ Fix a product launch one month out without a solid foundation
→ follow a pre-existing strategy you’ve already decided on
→ pretend i can give you all the answers without collaboration in exchange for burning your runway

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©2025 dawufi